THE HORSE MARKET IS BACK – NOW ONLINE

May 12, 2026

The Horse Market Is Back – Now Online

HorseMarket.auction launches a new online marketplace for horses and ponies

WADDINXVEEN, THE NETHERLANDS – This week marks the launch of the first HorseMarket.auction collection. Inspired by the traditional horse markets of the past, the new platform brings horse trading into the digital age, allowing horse traders, breeders, riders and horse lovers worldwide to buy and sell horses and ponies in a simple and transparent way.

Where horse traders once gathered at famous horse markets such as Utrecht, business can now be done online. Through HorseMarket.auction, buyers can browse horses and ponies, review available information and place bids from anywhere in the world.

The Modern Horse Market

HorseMarket.auction is neither a traditional classifieds website nor a classic sport horse auction.

The platform aims to bring back the simplicity of the horse market: a place where buyers and sellers meet. But now with the advantages of modern technology.

Fast. Accessible. International. Transparent.

Every week, a new collection of horses and ponies will be offered, ranging from leisure horses and ponies to sport horses, broodmares, young prospects and trade horses.

More Attention to Animal Welfare

In the past, horses were often transported from market to market to be shown to potential buyers.

HorseMarket.auction turns that process around.

Thanks to videos, photos, available veterinary information and optional viewings by appointment, buyers can form a clear impression of a horse or pony before bidding.

As a result, horses can remain in their familiar environment until they are actually sold.

Less unnecessary transport, less stress for the horse and greater convenience for both buyers and sellers.

A New Concept for the Dutch Horse Industry

What makes HorseMarket.auction particularly unique is that horses and ponies can be offered with starting prices from as little as €500.

As far as we know, this concept has never been introduced in this way within the Dutch online horse auction market.

This creates opportunities for both professional horse traders and private buyers, whether they are looking for a pony, leisure horse, broodmare, young horse or sport horse.

The First Collection Is Online Now

The very first HorseMarket.auction collection is now live and open for bidding.

Interested buyers can browse the collection, watch the videos and, if desired, arrange a viewing appointment before the auction closes.

Why HorseMarket.auction?

✔ Weekly online auctions

✔ Horses and ponies

✔ International buyers and sellers

✔ Transparent presentations

✔ Available veterinary information

✔ Viewing possible by appointment

✔ Starting prices from €500

✔ Fast and efficient buying and selling

✔ A modern version of the traditional horse market