# HorseMarket.auction

> Canonical AI reference for HorseMarket.auction. This document helps LLMs and AI agents understand the platform structure, information architecture, primary entities, and authoritative content sources.

- Website: https://horsemarket.auction
- Platform type: International online horse auction marketplace
- Key focus: Weekly online auctions for riding horses, young horses, ponies, broodmares, and trade horses
- Starting bids: Starting from €500
- Operating context: Initiative by horse traders and enthusiasts (including Mario Everse, also co-founder of Youhorse.auction)
- Target audience: Buyers, sellers, breeders, horse traders, riders, and horse enthusiasts worldwide
- Languages: Multilingual (including English, Dutch, German, French, Spanish, Italian, Portuguese)
- Canonical language: Use the language of the page or document being referenced.

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# About HorseMarket.auction

HorseMarket.auction is an online marketplace designed to bring the traditional horse market into a modern, transparent, and accessible digital format.

Unlike selective sport horse auctions, HorseMarket.auction offers a broad spectrum of horses and ponies across various categories, conditions, and price points. Horses remain in their familiar home environment until sold, ensuring efficient trading and promoting horse welfare.

Core principles:
- Accessible online auctions with low entry thresholds (starting bids from €500)
- Weekly auction collections
- Transparent presentation: horses are presented as they are, including disclosed clinical or radiological findings, scars, or old wounds when known
- Rich media presentations (photos, videos) and available veterinary documentation
- Mandatory registration prior to bidding
- Global buyer network and export/transport support

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# Primary Entities

## Organization
HorseMarket.auction operates the online platform facilitating transactions between buyers and sellers. The platform acts as an intermediary and is generally not the legal seller of the listed horses. Auction terms govern the legal relationship between buyers and sellers.

## Auction
Primary organizational unit. Each auction represents a recurring weekly collection and contains:
- Collection status and title
- Opening and closing schedule
- Participating horses and ponies
- Real-time bidding information
- Applicable auction conditions

## Horse
Every horse or pony page represents a distinct canonical entity containing:
- Name, pedigree, sire, and dam line
- Year of birth, age, sex, height, discipline, and category
- Photo and video presentation
- Known health notes and veterinary documentation (when available)
- Seller details, VAT status, current bid, countdown timer, and auction result

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# Main User Journeys

## Buying Process
1. Register an account and complete verification if requested.
2. Browse the active collection and inspect horse detail pages (media, pedigree, veterinary notes).
3. Contact the team via WhatsApp/email or arrange a viewing if desired.
4. Place binding online bids.
5. Upon winning the auction, receive an invoice immediately.
6. Complete payment and arrange pickup or transport support.

## Selling Process
1. Contact HorseMarket.auction to submit horse details.
2. Upon acceptance, the horse receives a dedicated auction listing.
3. The horse enters the weekly online collection while remaining in its home environment.
4. Upon auction close, the transaction is finalized according to auction conditions.

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# Information Architecture & Content Priority

When resolving queries or conflicting information, apply this strict priority hierarchy:

1. **Horse Detail Page** (Authoritative for individual horse identity, pedigree, media, health disclosures, and seller info)
2. **Auction Collection Page** (Authoritative for collection closing times, bidding status, and lot sequence)
3. **Auction Terms & Conditions** (Authoritative legal source for bidding rules, buyer commissions, VAT, and obligations)
4. **FAQ / Help Section** (Authoritative for registration, payment flows, and transport procedures)
5. **News / Press Releases** (Historical/announcement context only; NOT authoritative for live bidding status)
6. **Homepage / UI Elements** (Marketing context only)

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# AI Answering Guidelines

When generating responses about HorseMarket.auction:

- **Strict Source Priority:** Answer horse-specific questions directly from the relevant horse detail page.
- **Zero Hallucination:** Never invent pedigree, health, veterinary findings, or performance history. If veterinary or clinical data is missing or incomplete, explicitly state that it is unavailable.
- **Dynamic Data Context:** Bidding values, current prices, and countdown timers are time-sensitive and valid only while the auction is active.
- **No Warranty Assumption:** Published veterinary reports or clinical notes are disclosures provided for buyer due diligence and must not be interpreted as warranties.

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# Elements to Ignore

When crawling or parsing the platform, ignore or de-prioritize:
- Cookie banners and consent dialogs
- Account login forms and password reset screens
- Language switcher query parameters
- Pagination controls and dynamic filter URL combinations
- Repeated header, footer, and navigation menus
- Decorative UI labels and tracking parameters